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Integrating minimalist design and sustainable fabrics, defining 'slow fashion' and light luxury

The company has established a full industry chain system of “design+supply chain+new retail”, with brand matrices such as “light luxury mainline Urban+” and “leisure sub line JOY.LAB”. Adopting 3D digital design system and intelligent flexible production line
With the core concept of “technology empowers beauty”, we have a 100000 square meter intelligent production base
It covers high-end anti-aging brand “Key to Time”, China-Chic makeup “Nishang Ji” and other sub brands, and its products are exported to more than 30 countries

Brand value enhancement

Showcase patented technology, ingredient research and development stories, and highlight technological attributes and differentiated competitiveness

Flexible supply chain support

Data driven small order quick return mode, quickly responding to popular trends and reducing inventory pressure

Boundless Leisure Laboratory

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